The hottest simulation technology will be the next

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Analog technology will be the next key to growth

with the rapid growth of digital electronic applications driving the demand for analog components, the global analog component industry is continuing a stable growth trend. This wave of diversified business opportunities for analog applications and the high profit space it brings are attracting global analog semiconductor manufacturers to actively invest in and expand this market field. Among them, Texas Instruments (TI) has publicly pointed out that simulation technology will be the next key to its growth

according to the World Semiconductor Trade Statistics Association (WSTS), the global analog component market has a scale of up to US $36.6 billion, accounting for a very important part of semiconductors. In addition, it can be seen from the statistics of databean that the compound annual growth rate (CAGR) of the global simulation market in is about 11%, and it is growing steadily

for Ti, simulation components are a major source of revenue and growth. About 40% of the company's revenue comes from the simulation field. Gregg Lowe, senior vice president of Ti, pointed out that the performance of the friction machine is stable. Compared with the data of databean, TI's simulated CAGR in the same period has reached 14%, higher than the growth rate of the global market; At the same time, after five years of sustained and stable growth, Ti has now accounted for 30% of the global market

with the gradual shift of real-world applications to digitalization, why can the analog market continue to grow steadily? Gregg Lowe explained: "any equipment that must use digital operation must be transformed through analog components to establish and improve the new material industry standard system, because the real world is a form of model money and different benefits." Therefore, every electronic design system requires many different analog components such as amplifiers, converters and power management chips, which undoubtedly brings greater business opportunities to Ti, which is a major manufacturer of standard high-performance analog (HPA) components and special application high-yield analog and logic components (havl)

he also took the wide application of analog technology in the 2008 Olympic Games as an example to illustrate how analog components act as an interface between digital and "real world". For example, TI's 16 channel constant current draw in LED driver can improve the video image quality of large screen billboards such as LED real-time monitoring system; For high-quality television (HDTV), there are HDMI signal switcher, frequency generator and synchronous voltage drop conversion controller, while for transportation, there are second-order current sensing monitoring components and voltage rise and fall dc/dc converters with a large input voltage range. Other applications include portable medical ultrasound, portable electric shock, mobile, sports shoes and Bluetooth headphones

therefore, Gregg Lowe emphasized that "simulation technology is everywhere"

in view of the company's development strategy in the simulation field, Gregg Lowe pointed out that "the simulation market is a fairly decentralized industry, Ti has more than 5000 customers, focusing on various fields such as display, consumer electronics and medical treatment, which have brought huge business opportunities to Ti; with the diversification of these application markets, Ti is also actively expanding various emerging fields that may be introduced into semiconductor applications, such as medical electronics."

"ti's development strategy is to provide customers with a series of complete solutions", Gregg Lowe then said that Ti has a complete product line, capacity and supply chain management, advanced process technology, as well as a strong and excellent local sales team and application support. Backed by the experimental method of installing gb/t 1040.2 on the experimental machine, Ti aims at various applications such as temperature, pressure, positioning, speed, sound and light source in the real world, It will be able to provide various amplifier, data converter, power management, DSP, logic and interface and other component requirements for the customer's system, and assist in accelerating the launch schedule of its products

in addition, Ti has further strengthened its simulation technology and expanded its simulation market share by acquiring and integrating several simulation companies in the past few years. By acquiring companies such as unitrod, power trend and powerrecise, Ti has enhanced power management component technology; The acquisition of burr Brown makes its HPA product line more complete; The acquisition of Chipcon in 2006 brought ZigBee solutions and RF components to Ti

gregg Lowe stressed that acquisition is still an important strategy for Ti to continue to deploy its simulation blueprint

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